Marketing, design, fashion and cars.
2RacingUK recently hosted a competition to find a new start up company to support for a full year . The winner would receive free advertising space on the teams competition cars, links from our website to theirs, social media coverage, product pushing and use of the cars and team members for their own media and client experience or marketing events whether that is on track with our drivers or just parking the cars in an aesthetic location. The winner also benefits from access and introduction to any contacts in the 2RacingUK contact list.
This is a marketing package we value at £3000, yet the winner gets it for free!
The only criteria were, company should be a start up, not older then two years and registered with companies House UK. Otherwise the entrants simply had to display a want and drive to succeed via the online application and interview.
From the 242 applicants your winner of this competition is Harry Tribe with his new fashion and design company.
Here is Harry's introducing himself and the first in a series of posts.
In July of 2019 I started the journey of fulfilling my dreams as a successful fashion designer and business owner by forming my streetwear clothing brand known as Tribe Street Market. I’m Harry Tribe, the person behind the company that recently partnered with 2Racing. I’m 22 years old and was born and raised in the North East of England. The idea for the brand was created when I was sitting in my boring office job. The idea of being a fashion designer had been in the back of my mind for a long time, however I always saw it as an unachievable goal. I was at a point in my life where I felt like I had to make changes if I wanted to be happy, so I created my company, reapplied for university to study how to make clothes and I quit my job. This was a scary and risky decision to make financially, however I feel like risks are essential on the road to success .
At the time the company was formed, it was known as TRIBE. Whereas Tribe is an unusual surname, it’s not an unusual business name and creating a reputation and a name for yourself is much more difficult when your label is shared with many other business’. The idea to change the name to Tribe Street Market came to me one day when I saw an image of a yard sale on social media. I loved the whole aesthetic of the image of a man standing behind a wallpaper pasting table with old and unwanted items ready for sale or exchange. I adopted this into my name to create some brand identity from something I found to be genuinely cool. In the future I want to be able to go around different areas of the world and set up a similar yard sale style street market pop up stall to sell clothing.
I was introduced to 2Racing through owning a Mazda 2 myself. I wasn’t always into cars, in fact I didn’t even start my driving lessons until I was 19 years old. My first car was a Hyundai Getz and I didn’t see it as anything more than a car, however when I upgraded to the Mazda 2 a year later my love for automobiles skyrocketed. Although my Mazda 2 doesn’t have any performance modifications just yet for insurance reasons, I am constantly updating the look of my car to match my evolving style and to keep things fresh. I have included a few images of my car in some of its different forms for you to look at.
I was approached by the guys behind 2Racing after entering an advertisement competition to form a company partnership and create a line of 2Racing merchandise in collaboration with Tribe Street Market. The collection is currently in the works and I am very excited for the day the designs are finalised and revealed the public.
The future seems bright for my brand as I have plans this year to expand from printed hoodies and T-shirts and start to create made to order garments that will be designed and constructed entirely by myself. Make sure to visit www.tribestreetmarket.com to view the latest collection and visit tribestreetmarket on Facebook and Instagram to stay up to date with the latest drops and view certain pieces from our archive.
A huge thank you to the guys at 2Racing for seeing potential in my brand and allowing me to work alongside them to create a collection as well as showcasing my brand on their DE track car.
Sneak peak at one of the ongoing designs being worked on.
There will be a series of posts from Harry in which he will be discussing his opinion on car design, where it's heading, what can be learned from historic icons, why classic cars design ages so well and how the automotive industry can impact the fashion world.